The Matuta Micro Podcast

How Account-Based Marketing (ABM) Spans Across Multiple Industries

In this podcast, we'll explore how ABM spans multiple industries, examining its applications, benefits, and the reasons behind its widespread adoption.

The Impact of Marketing-Career Parents on Children: A Comprehensive Analysis

In this podcast, we'll explore the multifaceted effects of our career choices on family life, examining both the advantages and potential drawbacks. We'll delve into how our international careers influence our children's worldview, their understanding of work-life balance, and their own aspirations. As a special treat, we've included some insights from our son Hugo, offering a child's perspective on growing up in a globally-connected household.

The Costs and ROI of Account-Based Marketing (ABM): A Comprehensive Analysis

Download the full whitepaper here - https://matuta.studio/insights/the-costs-and-roi-of-account-based-marketing
This podcast delves into the various aspects of ABM costs, explores its ROI potential, and provides real-world examples to illustrate its effectiveness.

Key Considerations for Businesses Looking to Leverage AI's Transformative Potential

In today's rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a pivotal force driving innovation and transformation across industries. As businesses strive to remain competitive and relevant, the adoption of AI technologies has become not just advantageous, but increasingly essential. However, the journey towards AI integration is complex and multifaceted, requiring careful consideration and strategic planning. This article explores the key considerations that businesses must address when leveraging AI's transformative potential.

The Evolution of Artificial Intelligence: From Origins to Modern Revolution

By understanding the history and progression of AI, we can better appreciate its current impact and anticipate future advancements - download the full whitepaper here -
https://matuta.studio/insights/the-evolution-of-artificial-intelligence-from-origins-to-modern-revolution

Unlocking Your Leadership Potential: The Transformative Power of Coaching

In today's fast-paced and ever-evolving business landscape, effective leadership is more crucial than ever. As organisations face unprecedented challenges and opportunities, the demand for skilled, adaptable, and emotionally intelligent leaders continues to grow. Enter leadership coaching - a powerful tool that's revolutionising the way we develop and nurture leadership talent.

Automated Marketing: A Historical Perspective and Its Transformative Potential for SMEs

The evolution of automated marketing has been nothing short of revolutionary. From its humble beginnings in the late 20th century to its current sophisticated state, automated marketing has dramatically altered the landscape of commercial strategy. This podcast delves into the history of automated marketing and explores how Small and Medium-sized Enterprises (SMEs) can harness its power to transform their business approach.

How AI Complements an ABM Strategy

In today's rapidly evolving B2B landscape, the fusion of Account-Based Marketing (ABM) and Artificial Intelligence (AI) represents a powerful synergy that can revolutionize how businesses approach their high-value accounts.
This article delves deeper into the ways AI can enhance and complement a basic ABM strategy, providing a comprehensive look at the benefits, challenges, and future prospects of this technological integration.

How AI Can Help Kids During Back-to-School Week

As summer break comes to an end and the new school year approaches, many students face challenges in transitioning back to their academic routines. Artificial Intelligence (AI) can play a significant role in easing this transition and setting students up for success. Here's how AI can help kids during the crucial back-to-school week.

The Cost Saving Advantages of Marketing Automation

In today's fast-paced digital landscape, marketing automation has emerged as a transformative tool for businesses aiming to streamline their marketing efforts and maximize efficiency. It offers numerous benefits, with cost savings being one of the most significant advantages.