{"store":{"customizeEditHighlightKey":null,"customizeEditingSectionKey":null,"customizeScrollToKey":null,"baseInfo":{"podcastTitle":"The Matuta Podcast","slug":"matuta","podcastDescription":"

Transform your marketing strategy with the Matuta podcast - a practical podcast for founders and SME leaders who want marketing that actually drives growth. Each episode explores the realities of fractional CMO and strategic leadership, from shaping brand and communications strategy to building modern marketing systems and measuring ROI. Expect clear, actionable thinking on transformation, management, coaching, and the smart, human use of AI in day-to-day work and digital marketing.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19331410/Podcast_Cover9ufpj.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19331410/Podcast_Cover9ufpj_1200x628.jpg?s=fbb27127099db6647bb381608380c93c&e=png","podcastUrl":"https://matuta.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/matuta/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pw/pbblog-xjbp3-126f952?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":32,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Simon Cooper","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-xjbp3-126f952-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-matuta-podcast/id1765300345","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLtRzoogRwTZiDubC2aIXlT6NO6nkIxhjP","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-xjbp3-126f952?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/225hN6fpgjcY2mmz1Pbf5f","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/7ce31727-7ab4-4d52-8f4b-a8f28996e544","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Lato"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/bqdcgeb753deri6z/M_Design_Favicon6cf3a2a3-d50b-65a6-29d9-f6b4169ffdff.png"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"show"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#425B76"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/p4j3e567rppb2cge/Podbean_Podcast_Cover011904a5-9945-a64e-7040-7f5a41c0d1c5.png"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#000000"},{"id":"PageHeaderBackgroundColor","val":"#A9D2F3"}],"episode-list":[{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#fdfdfd"},{"id":"NavigationSearch","val":"hide"},{"id":"NavigationLinks","val":[]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2024 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[],"customize-container":[{"id":"EpisodeListType","val":"simple-list"}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":false,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null,"subscribeLink":"https://www.podbean.com/site/podcatcher/index/blog/6m8EwwTzDun3","isPrivateChannel":false},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://matuta.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"6a89f92d","clientSignature":"97d47854a1b9d2a2ff922bfd9b6f1a69","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb27621973-waqvx","episode":{"id":"pb27621973","idTag":"waqvx","title":"The Fractional CMO Playbook","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/19331410/Podcast_Cover9ufpj_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19331410/Podcast_Cover9ufpj_1200x628.jpg?s=fbb27127099db6647bb381608380c93c&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19331410/Podcast_Cover9ufpj.png","previewContent":null,"content":"

In this podcast explores how fractional CMOs can leverage growth hacking techniques and data-driven marketing strategies to deliver results for multiple clients simultaneously.

","publishTimestamp":1772429640,"duration":1238,"mediaUrl":"https://mcdn.podbean.com/mf/web/uytmwe2eenu8r6yb/Matuta_Podcast_S02E04b44i6.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-waqvx-1a57a55","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-waqvx-1a57a55","transcriptUrl":null,"permalink":"/e/the-fractional-cmo-playbook/","downloadLink":"https://www.podbean.com/media/share/pb-waqvx-1a57a55?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-waqvx-1a57a55","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"previewDevice":"desktop","VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fmatuta.podbean.com%252Fe%252Fthe-fractional-cmo-playbook%252F&rts=6a112558f02f48b6d678e5d4a065b14164f0c8bb","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb27621973","idTag":"waqvx","title":"The Fractional CMO Playbook","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/19331410/Podcast_Cover9ufpj_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19331410/Podcast_Cover9ufpj_1200x628.jpg?s=fbb27127099db6647bb381608380c93c&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19331410/Podcast_Cover9ufpj.png","previewContent":null,"content":"

In this podcast explores how fractional CMOs can leverage growth hacking techniques and data-driven marketing strategies to deliver results for multiple clients simultaneously.